ITV "Trigger Point" by ITV Creative

To mark the launch of new drama series Trigger Point, ITV created a projection of a real-time countdown clock.

Devised by in-house agency ITV Creative, and fitting in with the premise of the show that time is ticking away, the clock was displayed onto London County Hall on Sunday (23 January).

The work was also shared by the cast on social media. The production designer was Crawford Wilson, and the projection technology was supplied by DOOH.com.