ITV woos advertisers with more X Factor

LONDON - ITV is planning to increase its X Factor output by screening two shows a week.

ITV planning second X Factor show
ITV planning second X Factor show

The broadcaster is working on the idea of screening a results show on Sunday nights in addition to the usual Saturday-evening X Factor programme.

Reports suggest that ITV has come up with the idea, which will rival the BBC's Strictly Come Dancing Sunday-night results show, in a bid to attract greater levels of advertising.

Should ITV progress with the plans, judges including SImon Cowell and Cheryl Cole could see a significant increase in their pay.

The proposals for the X Factor follow the success of Britain's Got Talent, which will air every night on ITV this week as it reaches its climax.