ITV2 "Don't be a Nick head" by ITV Creative

ITV2 continues its play on profanities with a spot starring Nick, who doesn't practice social distancing.

It seems Nick has been driving from county to county because he is "bored", and doesn’t care about infecting others as long as he can test out his barbecue in the slowly-improving British sunshine. However, a voiceover by actor Tony Hirst urges viewers, "don’t be a Nick" and stay at home instead. It was created by Megan Tedeschi.

ITV2 launched its "Stay at home lads" campaign with an ad starring an inconsiderate "Rickhead", in a bid to encourage young men to stay at home during the lockdown.

Credits

Brand
ITV
Agency
Creative/ art director
Designer
Head of campaign production
Campaign management lead
Campaign manager
Marketing director
Controller of marketing
Marketing manager
Production company
Head of strategy and campaigns, social purpose
Audio