ITV2 continues its play on profanities with a spot starring Nick, who doesn't practice social distancing.
It seems Nick has been driving from county to county because he is "bored", and doesn’t care about infecting others as long as he can test out his barbecue in the slowly-improving British sunshine. However, a voiceover by actor Tony Hirst urges viewers, "don’t be a Nick" and stay at home instead. It was created by Megan Tedeschi.
ITV2 launched its "Stay at home lads" campaign with an ad starring an inconsiderate "Rickhead", in a bid to encourage young men to stay at home during the lockdown.