ITV's Kelly Williams: TV is adapting 'better than anything else' to digital disruption

Kelly Williams, the managing director, commercial for ITV, told Campaign that TV is adapting better than other forms of media to the new digital environment.

Speaking at the Media360 conference in Brighton today, Williams addressed how the Internet has changed ITV’s business model. 

"Spot revenue will still be the lion share of our income," he predicted. 

Watch the full interview with Williams above. 

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content