J. Walter Thompson has seen off BMP DDB to win the #5 million
launch of First-e, the pan-European internet bank which goes live later
The agency launches a press campaign this weekend promoting First-e as
the first genuine internet bank in the UK.
Xavier Azalbert, the chief executive of the bank, said: ’JWT had a
better understanding of what we are trying to achieve.’
First-e is based in Dublin and is backed by Intel Corporation, Apax
Partners and Metro, the biggest supermarket chain in Germany.
Stephen Carter, chief executive of JWT, said: ’First-e will be a leading
brand in the e-commerce world. This is the future of consumer marketing
and we are delighted to be at the front of it.’
The online bank, which has no branch network, is planning to pass on the
savings to consumers.
Media will be handled by Media Insight, MindShare’s second-string