J2O introduces cockney alpaca mascot Mojo in first campaign from VCCP

A new alpaca character from J2O dishes out pearls of wisdom to a BBQ chef in the first campaign from VCCP since it was appointed to a trio of brands by Britvic last summer.

Mojo, the softly spoken South American mammal, offers up lines like "BBQs are about tongs, not thongs" as he encourages his human student to put a bigger sausage on the grill.

It was created by Teodora Nicolae and Malina Giurgea for VCCP Blue, and directed by Tim Hope through Passion Pictures. The media agency is M/SIX.

VCCP won a combined account for Britvic adult-focused brands J2O, Tango and R Whites last July, at the same time Saatchi & Saatchi won the Robinsons account.

Annabelle Cordelli, brand director for adult socialising at Britvic, said: "We all have a fun-loving, social side – sometimes we just need someone or something to help bring it out.

"Mojo’s cheeky one-liners and fun-loving attitude will resonate with our audience, reminding consumers why J2O is at the heart of key social moments at any time of day and at any time of year."

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content