Mojo, the softly spoken South American mammal, offers up lines like "BBQs are about tongs, not thongs" as he encourages his human student to put a bigger sausage on the grill.
It was created by Teodora Nicolae and Malina Giurgea for VCCP Blue, and directed by Tim Hope through Passion Pictures. The media agency is M/SIX.
VCCP won a combined account for Britvic adult-focused brands J2O, Tango and R Whites last July, at the same time Saatchi & Saatchi won the Robinsons account.
Annabelle Cordelli, brand director for adult socialising at Britvic, said: "We all have a fun-loving, social side – sometimes we just need someone or something to help bring it out.
"Mojo’s cheeky one-liners and fun-loving attitude will resonate with our audience, reminding consumers why J2O is at the heart of key social moments at any time of day and at any time of year."