Jacco van der Linden

UK marketing director

Heineken

After leading a major restructure of his 95-strong marketing team, hiring social-media specialists and creating dedicated category-development teams, van der Linden embarked on an NPD spree. In the first half of this year, he launched 12 products or line extensions, including a new cider called Old Mout, Foster’s Radler and Strongbow Citrus Edge. Research firm Nielsen heralded his launch of Strongbow Dark Fruit in 2013 as the ‘most successful’ FMCG launch of the year. He’s kept up commitment to the Heineken brand, too, with various high-profile sponsorships from the UEFA Champions League to the Glasgow Commonwealth Games.



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