Jack Daniel's "Frank The Man" by Arnold Worldwide

Jack Daniel’s is exploiting Frank Sinatra’s love of the brand with a new premium whiskey called Sinatra Select and a TV campaign featuring images of the singer. Arnold Worldwide created the work, which marries old footage of Sinatra with animations and a voiceover describing his relationship with the brand. It was written by Greg Almeida, art directed by Daran Brossard and directed by Jake Banks through Elastic Pictures.


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