Jack Daniel's to launch Jack Rocks 7 concept at UK festivals

Whisky brand Jack Daniel's will be shaking up its Jack Rocks experiential programme with the introduction of Jack Rocks 7 at four UK festivals this summer.

Jack Daniel's announces festival activations
Jack Daniel's announces festival activations

New for this year, Jack Daniel's will debut Jack Rocks 7, which will see the brand bring a handpicked group of seven emerging bands to four festivals this summer. For the third year running, the brand will be collaborating with popular rock ‘n’ roll night, This Feeling. 

Jack Daniel's festival season will begin at Brighton's The Great Escape, which runs from 18-20 May, where the brand will takeover the Hope & Ruin venue.

From 8-11 June, Jack Daniel's will bring Jack Rocks to the Isle of Wight festival for the third year running, and will showcase emerging talent.

The brand will also be supporting the first ever TRNSMT festival in Glasgow from 7-9 July, before finishing off the festival season at Reading Festival over the August bank holiday (25-27 August). It will be the first time the brand has activated at Reading Festival.

Michael Boaler, senior brand manager at Jack Daniel’s, said: "We have always taken immense pride in supporting emerging talent and helping those who keep the UK music scene the thriving hotbed it is today, including venues and promoters. It’s great to be returning to The Great Escape and the Isle of Wight Festival, and we’re looking forward to being part of the first ever TRNSMT festival in a city that has always had a booming music culture, as well as our first appearance at Reading Festival. We’re really excited to be launching Jack Rocks 7 this year and help them on their road to success. It’s going to be a great summer of music."

Jack Daniel's joined forces with Bacardi and Bombay Sapphire to host a series of Dynamic Duo events in partnership with some of Edinburgh's top bars.

More: Download Event's Festivals 2025 report

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