Jack Daniel's has launched an ad for its Tennessee Honey brand. The spot, which was created by Arnold Worldwide, broke during NBA and NHL play-off games in the US. It shows the King Bee, which was introduced in an earlier ad, and a swarm flying towards a bar and a bottle of Tennessee Honey. The work was written by Peter Hughes and Alyssa Wilson, and directed by Psyop’s Laurent Ledru through Smuggler.
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