Jack Daniel's "swarm" by Arnold Worldwide

Jack Daniel's has launched an ad for its Tennessee Honey brand. The spot, which was created by Arnold Worldwide, broke during NBA and NHL play-off games in the US. It shows the King Bee, which was  introduced in an earlier ad, and a swarm flying towards a bar and a bottle of Tennessee Honey. The work was written by Peter Hughes and Alyssa Wilson, and directed by Psyop’s Laurent Ledru through Smuggler.

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