Jack Daniel's is promoting its Tennessee Apple drink with a "scented" OOH and digital campaign by Energy BBDO.
The sensory campaign presents Tennessee Apple as an alternative to gin and tonic. Launching on 12 July, out-of-home sites in London’s Leicester Square and Clapham Common, alongside other national locations, will be apple-scented.
The digital element of the campaign includes paid ads on social media.
Kinetic is Jack Daniel's owner Brown Forman's OOH agency, creative is by Energy BBDO, and social mecia and influencer marketing is by Communicator. Media is handled by Spark Foundry.