Leo Burnett has hired the creative team behind Littlewoods’
award-winning football idents, Rob Nielsen and Jack Stephens.
The pair, who created the Littlewoods’ work while at DMB&B, were also
the brains behind the recent child road safety campaign featuring
Neilsen and Stephens freelanced at Burnetts for three months before
signing up full time. They were drawn to the agency because of the
variety of work on offer, particularly TV ads. ’We’ve already worked on
two new-business pitches - McDonald’s and the Express,’ Stephens
Gerard Stamp, Burnetts’ executive creative director, said Nielsen and
Stephens had a ’healthy combination of maturity and hunger’ and were
eager to work on a broader canvas.
Stephens began his career in 1989 as a copywriter for KHBB. He won an
entry in the D&AD Annual 18 months later - after being made redundant as
a result of the recession.
He later found an ad produced by the then creative director at KHBB,
Chris Whittaker, and sent it to all the creative directors in London -
with one difference. His version bore a sticker saying: ’I was sacked by
the man who wrote this ad. Now you’ve seen what he likes, see what he
Dave Trott called Stephens and hired him for Bainsfair Sharkey
From there he moved to DMB&B.
Nielsen was born in Australia and worked as a typographer until 1991
when he joined J. Walter Thompson as an art director. He moved to Mustoe
Merriman Herring Levy and worked for WCRS before joining DMB&B.