The online gaming company Jackpotjoy is releasing two interactive TV spots. The ads, created by Isobel, were shot in front of a live audience and take the form of a game show, hosted by former EastEnders acress Barbara Windsor. The ads depict tongue-in-cheek challenges – such as "Which wheelie bin contains an exotic male dancer?" – that viewers can take online for a chance to win a share of £250,000 worth of prizes. The ad was written by Dave Alexander, art directed by Rob Fletcher and directed by Alex Turner through Infinity Productions.
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