Jackson to star in Virgin Media ads

Samuel L Jackson is to be the new face of Virgin Media's advertising. He will replace Uma Thurman, who starred in the TV campaign that launched the company in February 2007.

Rapier is currently working on a series of 30- and 40-second TV ads to air in April. Directed by Jonas Akerlund, Jackson will promote Virgin's video-on-demand and broadband services.

James Kydd, Virgin Media's managing director of brand and marketing, said: "We are extremely excited about working with Samuel, as he has such massive appeal with old and young alike."

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