Jackson to stay in Barclays spots as BBH is rebuked

LONDON - Samuel L Jackson is to remain the face of Barclays' 'fluent in finance' campaign for the foreseeable future after the advertiser issued its agency, Bartle Bogle Hegarty, with a public rebuke.

Barclays objected to comments BBH's executive creative director, John O'Keeffe, made in Campaign two weeks ago, when he confirmed speculation that the agency would be not be using the Hollywood actor in future campaigns for the bank.

A Barclays statement said: "It is our view that the article in Campaign reflected the personal views and speculation of an individual. We are thrilled with the considerable success of our 'fluent in finance' campaign with Samuel L Jackson.

"As the client, we make the decisions with regard to our advertising. Samuel L Jackson has not been dropped and will be appearing in two new ads for Barclays next year."

BBH declined to offer any comment on the matter. The agency has just strengthened its relationship with Barclays by winning the £6.6m Barclaycard account from the incumbent, BMP DDB, after a head-to-head pitch.

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