The Pernod Ricard-owned wine has briefed the agency to help reinvigorate the brand, following the launch of a number of new rivals into the wine market.
Elvis will handle the UK-specific communications for Jacob's Creek, working across online and offline platforms. Its first campaign for the brand is expected to launch over the Christmas period.
However, the Australian agency Clemenger BBDO, which has worked with Jacob's Creek for a number of years, will continue to create global campaigns, some of which will run in the UK market.
In 2006, Dare worked with Clemenger BBDO to create a "welcome to our place" campaign, focusing on the wine's Australian heritage.