Jacob's to open savoury ice cream parlour

United Biscuits brand Jacob's has unveiled plans to open a pop-up parlour that will feature a range of savoury ice cream flavours.

Blue cheese ice cream will be on the menu at the pop-up
Blue cheese ice cream will be on the menu at the pop-up

Running between 21-23 August in Soho, London, the brand will create an experience that puts a spin on traditional ice cream flavours with their savoury offerings.

Ice cream varieties at The Jacob's #SnackHappy Savoury Ice Cream Parlour will include blue cheese and Jacob’s Cream Crackers and a pint of ale and a packet of Twiglets. Other snacks which are being used to put a spin on the summer treat include Mini Cheddars and Oddities.

The pop-up has been developed in partnership with agency Elevate.

Ted Linehan, United Biscuits savoury director, said: "Jacob’s is always looking for ways to bring its flavours to people in new ways, but I never thought I would see the day when we would be serving a Jacob’s Cream Cracker with ice cream.

"Having previewed the flavours during production, I can guarantee that anyone who visits us is in for a real treat."

The parlour will launch at an event between 7-9pm on Thursday (21 August) and open between 12pm-8pm on the Friday and Saturday.

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