Nice-but-slim reality TV star Joey Essex stars in McVitie's' off-the-wall ad campaign for Jaffa Cake Nibbles, in which a goat appears from nowhere in random situations.
Directed by Jack Clough from HunkyDory Films, Jaffa Cakes lovers are seen eating Nibbles in different moments before the pygmy goat appears everywhere they turn, in the style of a horror film scene.
The goat screeches "Whaaaat?" whenever she sees the Nibbles (because Nibbles is on the look-out for answers as to what Nibbles are) and confronts Essex while he is waiting top top up his tan in a beauty salon.
It was created by Adam Jackson & Ted Price at The & Partnership London.