Jagermeister "it runs deep" by The Red Brick Road

Jagermeister's new campaign celebrates the deep and meaningful bonds that are experienced between true friends and brought together through the liqueur. The activity, by The Red Brick Road, aims to highlight the brand’s heritage and its ingredients. In one of the executions, a Jagermeister bottle is frozen within a block of ice. The campaign encompasses outdoor, print, digital and social media. It was created by Matt Davis and Richard Megson. The photographer was James Day.


Group marketing manager
Account director
Agency planner
Agency producer
Production company
Director of photography
Media agency

Featured in this story

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.