Jaguar to create experiences with Emeli Sandé and Stella McCartney

Automotive brand Jaguar will be launching its new XE sports saloon model with a series of celebrity hosted audio-visual events and stunts across London.

Emeli Sandé and Jaguar will create an AV experience in London this September
Emeli Sandé and Jaguar will create an AV experience in London this September

The first of the Jaguar FEEL XE projects will involve singer-songwriter Emeli Sandé writing a song about the feeling of exhilaration to support the reveal of the Jaguar XE.

Both the brand and Sandé will be asking the general public on social media what makes them feel exhilarated through a dedicated hashtag, #FEELXE. Online users will be asked to share words, pictures, sounds and films as part of the campaign.

Sandé's FEEL XE track will be performed for the first time at a secret location alongside the River Thames on 8 September as part of an audio-visual event, Jaguar revealed. The conclusion of the performance will mark the global reveal of Jaguar’s new XE mid-sized premium sports saloon.

As part of the activity, Jaguar has enlisted the help of other luminaries from the worlds of music, film and design, including Luther actor Idris Elba who will create a FEEL XE project with his production company Green Door Pictures. It will be inspired by his passion for cars and innovation. Fashion designer Stella McCartney has also agreed to join the project and her experience will follow Sandés.

Fiona Pargeter, PR Director for Jaguar Land Rover, said: "XE is a very special car and we wanted to ensure it had a very special launch. We are very excited to be working with such amazing global talent to create interesting and engaging experiences that we can share around the world.

"Emeli is an incredible artist and one who embodies the creativity and elegance that is at the heart of the Jaguar brand and the new XE."

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

CAMPAIGN AI

Our new premium service offering bespoke monitoring reports for your company .

find out more

Become a member of Campaign

Get the latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now


Campaign AI

Our new premium service offering bespoke monitoring reports for your company

Find Out More