Jaguar creates Wimbledon experience

Visitors will be able to test effectiveness of their tennis serve and watch tournament on large screens.

Jaguar: fan zone contains 360-degree experience
Jaguar: fan zone contains 360-degree experience

Jaguar Land Rover has created a Wimbledon pop-up at Westfield London, where it will be screening matches and offering a tennis experience.

In the 200-person-capacity fan zone, visitors can watch the games live on a big screen from deck chairs and bean bags.

Guests will also be encouraged to try the Jaguar Ace Pace Wimbledon Edition app, which measures the effectiveness of people's tennis serve. The app calculates the speed, angle and power of the user’s serve through a smartphone’s gyroscope, motion sensor and accelerometer.

The app can be used within a 360-degree booth in the event space. The visuals on the wrap-around screen will give users the sense of being on Centre Court. The booth will allow participants to share a video of themselves on social media.

There will be a daily leaderboard generated from the scores of people using the app. Whoever is first at the end of each day will win a pair of Wimbledon tickets and a chauffeured car journey to the tournament.

Jaguar will have some of its models on show, including the I-Pace, F-Pace and E-Pace.
During the finals on 13 and 14 July, there will be a premium experience for the public with an additional food and drink offering to celebrate the tournament.

Creative Artist Agency, Spark44, The Event Business and Dentsu X are delivering this project.

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £78 a quarter

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now