Jaguar launches heritage driving experiences

Jaguar Land Rover special operations has launched driving experiences giving fans the opportunity to drive models from a unique collection of Jaguar heritage vehicles.

Jaguar unveils new driving experiences for fans
Jaguar unveils new driving experiences for fans

The programme launches in November at the Fen End test facility in Warwickshire, near the home of Jaguar Land Rover in the West Midlands. A variety of experiences will be available, from one-hour drives to half-day Le Mans 24 Hours race-themed specials and a full-hospitality 'Grace and Pace' driving programme.

Participants can take the wheel of cars including Le Mans-racing legend Jaguar D-type, the iconic E-type and the F-type R Coupé. 

John Edwards, Jaguar Land Rover special operations managing director, said: "This is the first experiential offering from our new division and is the first time in Jaguar's history that we have made a collection of vehicles of this calibre available for 'arrive and drive' experiences. It's an extremely exciting new project that underscores the very essence of what special operations is all about - celebrating heritage with our eyes firmly on the future."   

The first visitors to Jaguar's Heritage Experience days will also be invited to exclusive guided viewings of the 'Perfect Ten' exhibition, installed at Fen End for a limited period following its recent launch at the Jaguar XE reveal at Earl's Court, London. The 'Perfect Ten' is made up of iconic Jaguars selected by a distinguished panel including design director Ian Callum, Lord March of the Goodwood Estate and AC/DC front man Brian Johnson.  

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