Jaguar "Show your edge" by The Outfit

Comedian Sharon Horgan shows off how she does things in her own intuitive way, by running a cake sale from the comfort of her Jaguar F-Pace amid the sleeting rain.

The Jaguar ad is followed by another featuring Jimmy Carr, who rides blissfully through muddy woodland with his trusted friend in a funny comparison to other enthusiastic struggling cyclists. Sharon Horgan’s spot will break during Married at First Sight on Channel 4 on International Women’s Day (8 March), and Jimmy Carr’s film will air during Gogglebox on 9 March. These spots build on the first "Show your edge" executions, which ran from December 2017 and depicted a young Horgan and Carr sticking out from the crowd

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