The automotive brand is using the hashtag #YourTurnBritain to drive interest in the F-Type model, a two-seater sports car, with content promoted through Twitter, Facebook, Instagram and its Tumblr channel.
The best posts using the #YourTurnBritain hashtag will be entered to win weekly prizes, as well as four "money can’t buy" F-Type lifestyle experiences.
As part of the campaign, by We Are Social and The Brooklyn Brothers, Jaguar brand ambassadors including
The campaign will also be incorporated into above-the-line activity.
Ken Forbes, Jaguar’s