Jaguar waits in the shadows for pursuers to pass

A subtle set of headlights, the close- up of a driver's face, a quick flash of the dashboard, and then it's gone.

Jaguar: unveils F-TYPE R Instagram campaign
Jaguar: unveils F-TYPE R Instagram campaign

The instagram video campaign from Jaguar shows the new F-TYPE R patiently waiting for its pursuers to pass, asking: "How long can this car remain undetected?"

The #FromTheShadows campaign will show the new car’s progression across Facebook, Instagram, Google+, Twitter and YouTube, updated every day until 8 December, while being amalgamated through a dedicated Tumblr.

Client: Steve Cobelli, global digital manager

Brand: Jaguar

Agency: We Are Social

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