A subtle set of headlights, the close- up of a driver's face, a quick flash of the dashboard, and then it's gone.
The instagram video campaign from Jaguar shows the new F-TYPE R patiently waiting for its pursuers to pass, asking: "How long can this car remain undetected?"
The #FromTheShadows campaign will show the new car’s progression across Facebook, Instagram, Google+, Twitter and YouTube, updated every day until 8 December, while being amalgamated through a dedicated Tumblr.
Client: Steve Cobelli, global digital manager
Brand: Jaguar
Agency: We Are Social
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