James Boag's Pure 'pure Tasmanian lager' by Publicis Mojo Sydney

Lion Nathan has teamed up with Publicis Mojo to launch the first campaign for James Boag's Tasmanian lager, Pure.

The work, directed by Noam Murro, aims to show that it is only within the unique Tasmanian island setting that James Boag’s Pure beer could have been made.