James Bond to link up with Ericsson in global ad initiative

James Bond is to feature in a global campaign for Ericsson Telecommunications aimed at promoting its mobile phone as the ultimate cool, hi-tech gadget.

James Bond is to feature in a global campaign for Ericsson

Telecommunications aimed at promoting its mobile phone as the ultimate

cool, hi-tech gadget.



Ericsson’s mobile phone has a prominent role as a life-saving device in

the forthcoming Christmas Bond film, Tomorrow Never Dies. Movie clips of

Pierce Brosnan as James Bond will feature in all Ericsson’s TV, press,

posters, sales promotions and direct marketing activity.



The ’code breaker’ campaign, through Wunderman Cato Johnson and Young &

Rubicam Europe, breaks in the UK on 5 December.



The TV ad features James Bond working alongside Swedish intelligence to

create a futuristic mobile phone that also acts as a video camera, laser

and remote control. The strapline reads: ’Leave the action, danger and

suspense to the professionals in Tomorrow Never Dies.’



The TV ad was written by Andrew Watkinson and art directed by Chris

Rawlings at WCJ, and directed by Chris Hartwell through RSA Films.