James Bond studio hires RPM3 for branding

LONDON - Pinewood-Shepperton, the studios behind the James Bond films and the Brad Pitt movie Spy Game, has hired RPM3 to handle its branding and communications.

The company is set for a big month, with the new James Bond film "Die Another Day" due out in November. The film was produced at Pinewood, which has made all the Bond films since "Doctor No" came out in 1962.

Shepperton has been behind recent releases such as Bridget Jones's Diary and Gosford Park. Pinewood Studios, opened in 1936, bought rival Shepperton studios in February 2001 creating a firm valued at more than £100m. Pinewood itself had been bought by a consortium led by former Channel 4 boss Michael Grade and backed by 3i in 2000 for £62m.

The agency will work with senior management to identify and maximise the value of the studios assets, in the face of increasing competition from international studios.

Nick Smith, sales and marketing director, said: "The business has made substantial investment in bringing the physical assets of both studios together, and it is now time to focus on the powerful intangible assets of the studios, our brands. RPM3 will lead our efforts in that area."

It is the fourth win for RPM3 in the past six months, with the agency also adding Postwatch, Airport Express and the bakery Greggs to its client roster.

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