James Brown poaches IPC publisher

- The James Brown publishing startup I Feel Good Holdings has poached IPC Media's music publisher Bruce Sandell to take up the post of commercial director.

- The James Brown publishing startup I Feel Good Holdings has poached IPC Media's music publisher Bruce Sandell to take up the post of commercial director.

Sandell has acted as a publisher within IPC's music and sports division for the last three years. He moved from Muzik and Uncut before being promoted to group music publisher in November last year. The move seemed intended to halt the disastrous decline in IPC's flagship music titles NME and Melody Maker. Both experienced considerable drops in this February's ABC figures, with NME dropping 16.1 percent to 76,079 and Melody Maker slumping 20.4 to 32,115. However Sandell has claimed that August's ABCs will see a halt in the decline of both titles.

Brown described Sandell's new role as, "designed to pull together the wider commercial opportunities around our titles." The new commercial director will be responsible for addressing marketing, promotions, circulation and brand extensions across the recently launched film magazine HotDog and the sports and leisure titles expected from the publisher in the next year.

IFG this week appointed TBWA GGT Simons Palmer to handle advertising for HotDog and upcoming launches.





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