James resigns from the Network to seek new TV industry role

Alan James, the broadcast director of the Network, will not be joining the MindShare operation when it opens for business next year. He is now looking for a new post elsewhere in the TV industry.

Alan James, the broadcast director of the Network, will not be

joining the MindShare operation when it opens for business next year. He

is now looking for a new post elsewhere in the TV industry.



James, who joined the Network in 1986, is understood to be leaving the

Ogilvy & Mather media dependant before it merges with J. Walter

Thompson’s media department to form MindShare next spring.



James’s imminent departure comes less than a year after the Network was

in a trading dispute with the TV sales house, Laser Sales. The dispute

meant that no Network clients were on Laser regions in the first part of

1997, and the agency also decided not to trade with the new Channel

5.



James was responsible for the negotiations with Laser and Channel 5 and

his trading decisions are understood to have sparked a dispute with the

Network’s managing director, Mandy Pooler, the managing

director-designate of MindShare.



James was unavailable for comment but he is now said to be looking for a

new role to capitalise on his experience in the TV airtime market,

possibly with a media owner.



MindShare has already signalled its intention to hire an external

broadcast director to head the new operation, which will have total

billings of around pounds 400 million.



Commentators say the company needs to make a statement hiring to

strengthen its new-found muscle in the TV market. Pooler has already

talked to a number of TV heavyweights.



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