Alan James, the broadcast director of the Network, will not be
joining the MindShare operation when it opens for business next year. He
is now looking for a new post elsewhere in the TV industry.
James, who joined the Network in 1986, is understood to be leaving the
Ogilvy & Mather media dependant before it merges with J. Walter
Thompson’s media department to form MindShare next spring.
James’s imminent departure comes less than a year after the Network was
in a trading dispute with the TV sales house, Laser Sales. The dispute
meant that no Network clients were on Laser regions in the first part of
1997, and the agency also decided not to trade with the new Channel
James was responsible for the negotiations with Laser and Channel 5 and
his trading decisions are understood to have sparked a dispute with the
Network’s managing director, Mandy Pooler, the managing
director-designate of MindShare.
James was unavailable for comment but he is now said to be looking for a
new role to capitalise on his experience in the TV airtime market,
possibly with a media owner.
MindShare has already signalled its intention to hire an external
broadcast director to head the new operation, which will have total
billings of around pounds 400 million.
Commentators say the company needs to make a statement hiring to
strengthen its new-found muscle in the TV market. Pooler has already
talked to a number of TV heavyweights.