James Shoreland promoted to Initiative UK CEO

He succeeds Richard Morris, who moved up to CEO of IPG Mediabrands UK in March.

Shoreland: has worked at Initiative for past three years
Shoreland: has worked at Initiative for past three years

Interpublic media agency Initiative has promoted managing director James Shoreland to UK chief executive.

Shoreland succeeds and will report to Richard Morris, who moved up to become CEO of parent company IPG Mediabrands UK and Ireland in March, when Caroline Foster Kenny left to join Wunderman Thompson.

Shoreland joined the agency in 2017 as chief client officer, UK and EMEA, and became MD in January this year. His previous role was global MD at Blue 449, and he has also worked at ZenithOptimedia (now known as Zenith).

Morris said: “Initiative has enjoyed an unrivalled period of growth over the last three years, with a resolute focus on our clients and our people. I am so pleased to be able to promote from within someone of the calibre of James.

"I have every confidence this client and people focus will flourish under his leadership, and the agency will emerge from the pandemic stronger than ever.”


Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content