Jameson "iron horse" by TBWA\Chiat\Day New York

Jameson has launched the latest phase of its "tall tales" TV ad campaign. In the spot, the brand's founder, John Jameson, rescues a runaway train and its cargo of Irish whiskey while inadvertently stopping an invasion of Ireland. The work, which will be supported by outdoor activity, was written by Jonathan Marshall and Danny Gonzalez, and art directed by Chris Valencius and David Suarez. It was directed by John Hillcoat through Skunk.