Jameson's new ad tells the story of two detectives in Johannesburg who investigate a peculiar crime.
After navigating the lively downtown district of Maboneng, the pair reach a warehouse crime scene where they discover a strange detail: the thieves have only stolen the Jameson, leaving everything else untouched. What’s behind their mysterious motives? The spot by TBWA\Dublin is the third instalment in the brand’s "Based on a true story" series, which kicked off earlier this year. It was directed by Stink Films’ Anthony Mandler, who was also behind Apple’s popular 2016 ad, "Taylor vs. treadmill".