Jamie Oliver stars in new 'Taste' ad for Sainsbury's

LONDON - Jamie Oliver is starring in a new ad for Sainsbury's today (24 April) during the break of 'Britain's Got Talent' on ITV1.

The new ad, created by AMV BBDO, is the first in a series promoting what Sainsbury's describes as 'the importance of taste'. The activity will also span print.

The spot concentrates on Sainsbury's Taste The Difference Ultimate Pork Sausages, with other ads featuring products such as Jersey Royal potatoes, British asparagus and strawberries.

The campaign aims to illustrate to consumers the grocer's efforts in sourcing quality food for its customers, through its relationships with farmers.


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