Jammie Dodgers links with Red Nose Day

LONDON - Jammie Dodgers is launching a national partnership with Red Nose Day and is expanding its brand with a new out-of-home snack.

Jammie Dodgers links with Red Nose Day

Burton's Foods, which owns the children's biscuit brand, is supporting its partnership with Red Nose Day through a £750,000 marketing push that builds on next year's theme - Do Something Funny for Money! From January through to April, it will run a marketing campaign that includes in-store promotions, PR, experiential and digital activity.

From the 29 January 2009, two pence from every special Jammie Dodgers Red Nose Day pack sold will be donated to Comic Relief in a bid to raise £160,000. Jammie Dodgers special Red Nose Day packs will be available in leading supermarkets and across the Jammie Dodgers original ranges including 150g, 300g and Minis packs.

In addition, Burton's will also be expanding the Jammie Dodgers brand by launching a product called Splat Snacks which is a crunchy, chewy splat-shaped biscuit and cereal snack with raspberry fruit pieces.

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