Jan Gooding Aviva

Jan Gooding

Aviva

Group brand director

In 2014, Gooding took up the role of chair of trustees for LGBT charity Stonewall. This year, she has furthered her fight for diversity within marketing as a founding member of PrideAM, a leadership group for LGBT people in advertising. Gooding believes that the only true way for marketers to get it right for a diverse set of consumers is to be guided by an inclusive team. This year, consultancy Brand Finance named Aviva "The UK’s only £1bn insurance brand with AAA brand-strength rating", giving it top ranking.

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Read Jan's Power 100 Voices column on : how deeper customer insight enables retailers to earn consumer loyalty whatever the channel