Japanese couples get shrink-wrapped for Condomania ads

Young Japanese couples get their kit off, before being inserted into see-through plastic futon bags, adopting weird embraces, being vacuum-packed and then snapped by Japanese photographer Hal - all in the name of an ad to promote condom brand Condomania.

  • Condomania: Embraced Couple

    Condomania: Embraced Couple

  • Condomania: Heart Couple

    Condomania: Heart Couple

  • Condomania: Tattoo Couple

    Condomania: Tattoo Couple

of

If the posters haven’t quite sated your appetite for watching Japanese people getting wrapped in plastic, here is an in-depth video about the making of the campaign.

Client: Takatsugu Negishi, Sea Road International

Brand: Condomania

Agency: Ogilvy & Mather Japan

Creatives: Ajab Samrai, Ricardo Adolfo, Federico Garcia, Paul Matheson, Junkichi Tatsuki

Topics

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content