Japanese skincare brand in experiential push

LONDON - DHC UK, the direct sales skincare brand from Japan, has launched an experiential and sampling campaign.

Experiential agency Blazinstar's staffing division StaffWarehouse is behind the strategy and implementation of the activity.

It has positioned teams of DHC brand ambassadors, dressed in white shirts and blue pencil skirts, at shopping centres and key events.

The teams are distributing samples from DHC's skincare range and encouraging consumers to try the Miracle Cleansing Oil.

The activity is intended to generate membership subscriptions to DHC's Olive Club Magazine.