Jarlsberg "I'll have what cheese having" by Perfect Fools

Jarlsberg has been recreating classic food scenes from Hollywood films, with the emphasis strongly on the cheese.

The films by Stockholm- and Amsterdam-based creative agency Perfect Fools feature people eating at tables, shot from above, food blogger-style. Although the people speak to each other, their conversations are muted to give centre stage to the cheese recipes that appear on screen.

Accompanying activity includes The Food Angle Cookbook, which features ten recipes from movie classics.

The campaign is being supported across Facebook and Instagram.