Jazz FM and Aberdeen Asset Management ink tie-up with BA

Jazz FM and Aberdeen Asset Management have developed a marketing partnership with British Airways that will enable BA travellers to listen to their mix CD while in the air.

Jaazz FM: partners with Aberdeen Asset Management to produce a CD for BA
Jaazz FM: partners with Aberdeen Asset Management to produce a CD for BA

As part of the partnership, the Aberdeen Asset Management-sponsored 'A World Of Discovery' mix CD will be featured in BA's audio entertainment selection on its long-haul flights.

The CD will also be promoted through special tray cards and an advertorial in BA's customer magazine High Life.

Aberdeen Asset Management sponsors 'Jazz In The City,' the Michael Wilson-fronted show every Monday on Jazz FM, and the sponsored CD is being distributed to 30,000 of the investment fund’s clients.

The CD includes 12 jazz, soul, funk and blues songs chosen by the Jazz FM creative team to mirror the investment style of Aberdeen Asset Management which strives to uncover new investment opportunities.

The Aberdeen Asset Management CD deal extends Jazz FM's relationship with BA and follows the arrival of the Mishcon de Reya-sponsored 'Jazz Shapers' shows as part of the airline’' in-flight entertainment.

Richard Wheatly, chief executive of Jazz FM, said: "This year's Discovery' CD and BA campaign for Aberdeen is a fabulous example of jazz music enriching a global and growing finance brand. We are excited that British Airways travellers will be able to unwind with a wonderful jazz CD."

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content