Jazz FM uses social networking to promote relaunch

LONDON - Digital radio specialist Folder Media has been hired to handle the online marketing for Jazz FM ahead of its relaunch next month.

The radio start-up, run by former GCap executives Gregory Watson and Matt Deegan, has been tasked with raising awareness of Jazz FM by email and on social networking sites such as Facebook, MySpace and Twitter.

The group already provides social network marketing for NME Radio -- the digital radio spin-off of the IPC music magazine, run by Xfm founder Sammy Jacob.

Folder Media's creative director, the former GCap corporate development executive Matt Deegan, said: "We're looking forward to using social media in innovative new ways to drive awareness of the station’s rebirth, especially within the jazz community."

Jazz FM is making a return to radio on October 6, more than three years after the two Jazz FM stations in London and the north-west were rebranded as Smooth by the Guardian Media Group.

The station will broadcast on digital radio multiplexes in London, the north-west, west Midlands, Glasgow and south Wales, as well as Sky, Freesat and over the internet.

The relaunch is being overseen by the Local Radio Company under licence from GMG Radio. TLRC's executive chairman, Richard Wheatly, is a former chief executive of Jazz FM.

The station aims to capitalise on GCap Media's decision to close national digital station theJazz in March this year, after just 15 months on air.

The short-lived station had built up a loyal fan base, with a weekly audience of 407,000 listeners according to official figures from Rajar.

Some of its listeners even lodged an online petition on the 10 Downing Street website calling on the Government to nationalise the station to keep it alive, in the same way it saved beleaguered bank Northern Rock.

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