JCDecaux has launched a digital network of screens outside Waitrose & Partners stores across the UK.
Waitrose awarded a long-term advertising contract to JCDecaux UK in January 2018 after a tender process.
The network, which went live yesterday (8 April), contains 100 screens, featuring a mixture of Waitrose content and external advertising placed by JCDecaux. The 75-inch, high-definition, digital six-sheet screens are in close proximity to store entrances.
Locations include Bristol, Guildford, Exeter, London (including Richmond, Fulham and Wimbledon), Marlborough, Sevenoaks and Sheffield.
Rupert Ellwood, head of marketing at Waitrose, said: "We look forward to our continued partnership with JCDecaux UK and to working together to deliver this new communications channel."