JC Decaux is set to offer a raft of regional advertising
opportunities as it installs a range of sites in key city areas.
The first wave of work will take place in Southampton and
Wolverhampton - two cities in which JC Decaux won street furniture
contracts late last year.
The local authorities in both cities have finally agreed to the plans
that have been laid out by JC Decaux.
In Southampton, the company will install 30 scrolling units across the
city. This represents 90 advertising opportunities, as each unit carries
three executions. The units will be built over the next six months, with
the programme commencing in the city centre and moving to the
In Wolverhampton, JC Decaux will install 40 six-sheet panels in the city
centre, as well as two cylindrical advertising columns.
Wolverhampton council chose the street furniture design that best
complemented the character of the historical city centre.
One hundred panels will also be installed in London, bolstering JC
Decaux's presence in the capital and bringing its total London portfolio
to nearly 3,500 panels.
JC Decaux has recently installed 20 scrolling units in Lambeth,
providing 60 new ad opportunities in the borough.
It has also increased the number of units in Bexley by 50 per cent and
built a further 20 panels in Havering.