JCDecaux lands BT phone box contract

JCDecaux has won the contract to handle advertising on 50,000 BT phone boxes across the UK.

The five-year deal with BT Payphones, worth around £75 million, will run from January and give JCDecaux the opportunity to market space on BT phone boxes across England, Wales and Scotland.

JC Decaux won the contract from Clear Channel, which had held the rights for the past two years under its Adshel Connect banner.

The deal will bolster JC- Decaux's portfolio in central London and other urban centres. BT phone boxes also provide an opportunity for advertisers targeting the City of London.

JCDecaux's capture of the BT contract follows its recent defeat by the incumbent Viacom in the battle for the London Underground ad contract. It is also involved in a head-to-head struggle with Clear Channel over the rights to sell ads on sites in Paris.

- Comment, page 44.

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content