JD Sports "King of the streets" by Cake

JD Sports has launched its Christmas campaign, featuring sport, music, TV and influencer personalities.

The work by Cake spans TV, social media, digital channels and OOH. The two-minute TV spot stars footballer Trent Alexander-Arnold, among others.

The film was directed by Salomon Ligthelm and produced by Sorcha Bacon through Pretty Bird, and art directed by Alistair Dixon. It is supported by a mockumentary on TikTok and JD's other social media channels, as well as the OOH activations.


Global group marketing director
Creative agency
Managing director
Global head of production, Havas Studios
Creative directors
Art director
Senior creative
Senior designer
Business director
Account manager
Talent director
Production company
Mockumentary director
Executive producer

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