Jean-Marie Dru: 'It's time for clients to understand the value of what we're doing'

What Issues will drive the conversation in 2016? Our Innovation video series continues

This month, Campaign US launches its Innovation channel, a section the site dedicated to the latest technological, strategic and creative innovations. To commemorate the launch — and the dawn of a new year — we’ve asked some of the industry’s top thinkers to share their thoughts on the state of innovation in the advertising industry and beyond.

In the latest video of the series, TBWA Chairman Jean-Marie Dru, Facebook Creative Director Mark D’Arcy, Y&R New York CCO Leslie Sims, J. Walter Thompson Company Worldwide CEO and Chairman Gustavo Martinez; and Co:Collective Partner and CCO Tiffany Rolfe, predict what issues the industry will be talking about one year from now.