Jeep to host live Batman v Superman experience

Jeep has partnered with Warner Bros Pictures to deliver a live experience inspired by the Batman v Superman: Dawn of Justice film, which is set to premiere on 25 March.

Jeep's Renegade model will be at the heart of the experience (@Jeep_UK)
Jeep's Renegade model will be at the heart of the experience (@Jeep_UK)

The event will bring to life the car brand’s Battle of the Renegades online experience, which sees consumers choose their allegiance – black or blue – and employ Jeep’s Renegade model to complete a series of tasks.

While exact details of the event remain under wraps, fans can expect to tackle an obstacle course of sorts, and professional drivers will be on hand to show participants how to conquer the track, as well as highlight the vehicle's functionalities.

The virtual element, which consumers are currently able to experience via the Battle of the Renegades website, sees selected users rewarded with prizes such as themed driving experiences and cinema tickets to the new film.

The interactive experience has been created and led by World of Initials with support from Brave Spark Media.

Damian Dally, head of brand at Jeep UK, said: "To be involved with these two ultimate superheroes, Batman and Superman, is a very exciting moment for Jeep.

"This partnership not only showcases the Renegade’s off-road capabilities and why it’s such as success in the UK, but also aligns with our brand values of enabling people to go anywhere and do anything."

More: Exclusive: Initials develops insta-cam activation for Jeep

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