A digital push, by contextual advertising agency Vibrant, will target consumers with messages dependent on the weather in their area. Other lines used in the campaign include: "Downpour: You are the most perfect driving condition", and "Bad weather: Come out, come out, wherever you are".
Naveen Dayal, marketing communications manager at Chrysler Jeep, said: "Our overall campaign is about a brand truth that Jeep drivers are happy drivers come rain or shine. The tone of our advertising is therefore fun and tongue-in-cheek."
Above-the-line ads were created by Leo Burnett, which picked up the UK ad account for Chryslers brands – including Jeep and Dodge – in March.
Jeep is owned by Chrysler Group LLC, following a merger of Chrysler and Fiat in 2009. The group is nearly 10%-owned by the US government, after Chrysler had filed for Chapter 11 bankruptcy last year.