Jeep UK unveils Batman v Superman online experience

Jeep UK has created a website that doubles as a promo for forthcoming blockbuster film Batman v Superman and a virtual demo of its Renegade model.

Jeep UK: Batman v Superman campaign
Jeep UK: Batman v Superman campaign

The Jeep brand, owned by Fiat Chrysler, is the official car partner of the superhero movie, which comes out in cinemas on 25 March.

In the film a Jeep Renegade is driven by the character of Bruce Wayne, who in his Batman identity clashes with Superman.

A special edition trailer for the film, featuring some of the Jeep footage, can be found at the Jeep site

The site, created by World of Initials, also includes an interactive experience which starts by inviting users to choose their allegiance by driving either a black (for Batman) or blue (for Superman) Jeep Renegade to help others and evade impending catastrophe.
Participants are then invited to enter their data for a chance to win live themed driving experiences and cinema tickets to Batman v Superman: Dawn of Justice, as well as a range of other related digital content.

"To be involved with these two ultimate Super Heroes, Batman and Superman, is a very exciting moment for Jeep." Damien Dally, head of brand, Jeep UK said.

"This partnership not only showcases the Renegade’s off-road capabilities and why it’s such as success in the UK, but also aligns with our brand values of enabling people to ‘go anywhere and do anything’."

Another brand to have struck a marketing partnership with the film is Turkish Airlines, which has released this tongue-in-cheek ad:

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content