Jenson Button shells out cash in Santander secret Santa stunt

As part of a secret Santa stunt, bank Santander enlisted the help of Formula One champion Jenson Button to dish out free cash to unsuspecting customers.

Santander: the bank enlisted Jenson Button in secret Santa PR stunt
Santander: the bank enlisted Jenson Button in secret Santa PR stunt

The stunt saw Button hidden inside an ATM at the bank, surprising customers with a £100 cash 'secret Santa gift' and a Christmas hamper when they succummed to the mystery 'press the Jenson Button' button on the screen.

Agency WCRS created a YouTube film as part of the activity. 

"He's genuinely a decent bloke who likes to have a laugh, so he jumped, or rather crouched at the chance to get involved with a light hearted bit of fun with Santander's customers," said Billy Faithfull, executive creative director. 

Client: Santander

Agency: WCRS

Executive creative director: Billy Faithfull

Creative: Howard de Smet



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